#VogueChallenge, what it is all about.

The VogueChallenge has taken social media by storm with over 70,000 posts both on Instagram and Twitter but many are hopping on to this train without really knowing what it is all about.

The Vogue Editor in Chief, Anna Wintour, in plight of the BlackLivesMatter protests and companies pushing to promote racial diversity, pledged in a letter of staff that her publication will “do better” when it comes to featuring black models and photographers. She sent an email to Vogue staffers on June 9, holding herself accountable for a lack of diversity at the publication over the years.

This, of course brought up a lot of comments from the black community but a lot of people worldwide happily joined in the challenge and are posting photos as though they were on a Vogue cover. The viral hashtag was started by Salma Noor, a student and aspiring model based in Oslo, Norway.

Here are some of the posts.

By God’s Grace, one day my creativity will be seen worldwide #voguechallange pic.twitter.com/qAjKs37xce

— Glo🦋 (@africanglo) June 10, 2020

View this post on Instagram

صباح الخير اخر وحده سوتو كالعاده🤣🙋🏾‍♀️🇺🇸 #voguechallenge

A post shared by RUMAISA (@romesa_official) on Jun 13, 2020 at 8:09am PDT

https://www.instagram.com/p/CBVe0T9hZDn/?utm_source=ig_web_copy_link

just for fun hehe #VogueChallenge 🥴 pic.twitter.com/qAEbuEpVO7

— zara (@ZahrahSudhir) June 12, 2020

Better late than never ! #VogueChallenge in the Sahara Desert 🇲🇦🐪 pic.twitter.com/YnOyiTQvz1

— ṣadé (@ShadeyBangs) June 12, 2020

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Random pick from #voguechallenge . . . Mua 💄 @ajokeologe Styling @ajokeologestyling 📸 @etanavisuals Model 💃🏾 @slimzo_gold #voguechallenge . . #melanin #blackgirlmagic #blackgirlsrock #beauty #style #lagosnigeria

A post shared by Afromodelpop (@afromodelpop) on Jun 11, 2020 at 5:12pm PDT